Yesterday Mashable announced their finalists for the 2013 Mashies awards. The Mashies awards celebrate the best in digital marketing, advertising and social media. The finalists were selected by a panel of experts and include categories like Best Use of Twitter and Best Branded App. In my opinion librarians can learn a lot from events that celebrate the best in tech and marketing like the Mashies and Webby awards. So much of the library is digital and looking to experts in the field can be an awesome way to improve outreach effectiveness and patron’s library experiences. Looking at the finalists’ entries can also be a great way to predict trends in social media and user experience and get ideas for new library marketing campaigns.
Every day for the next two weeks I am going to share my library tips/ideas based on the top three finalists in each Mashies category:
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